Expert Articles

About MBA in Different Fields

MBA IN MARKETING: WHAT IS MARTECH, DIGITAL MARKETING (ft. Dr. Barve, MET): - In this article we are talking about the branches that could come under Marketing stream of MBA. So there are many of them but Martech i.e. Marketing+ Technology and Digital Marketing are the major players. These are...

HOW IMPORTANT IS PROFILE FOR MBA (ft. Great Lakes co-founder)

Importance of Profile for MBA The honorable guest that we are having today is a dynamic personality on his own coming from a rich academic background and having several feathers on his cap in the corporate domain. He is Mr. Gautam Lakhamraju. Mr. Gautam is the chief Marketing Officer and Director...

Linking of Aadhar : Is making Aadhar mandatory a good idea?

Nandan Nilekani, former chairman of the UIDAI( Unique Identification Authority of India) and the co-founder of Infosys, launched the “Aadhaar” in April 2010. Appointed by the then-government UPA, as the head of the project, he developed a 12 digit unique identity number that could be obtained by the residents...