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Is Rural Management At Welingkar Worth It?
April 15 2024

Rural management has become a prime focus in the present time. India’s rural population is more than that of the urban which automatically creates a large market exposure for companies and gain customers at large. Rural management consists of handling products that fulfill the need of the people in rural areas and keep them satisfied with the service.

The expansion of education, along with growing incomes and aspirations facilitated by advancements in Information and Communication Technology, has transformed the rural sector in India into a dynamic hub for economic growth. In line with India's 'rural resurgence', many businesses are now venturing into rural areas to expand their market share and sustain their growth trajectory. This trend has led to a surge in demand for professionals who possess insights into rural consumer behavior, understand the market potential, and are adept at managing corporate operations in rural settings.


The educational approach focuses on a blend of theoretical lectures, practical rural projects, industry visits, and hands-on research experiences gained through rural internships. This curriculum offers comprehensive knowledge of rural management alongside essential general management skills, delivered by esteemed academics and industry experts from leading companies.

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The course focuses on handling and managing agriculture business and using the management studies from rural point of view. The course gives students case studies and field projects which lets them know the real situation of the rural market. It teaches them how to talk to the people/villagers and know their problems.


The institute’s objective is to nurture students and make them understand the problems of the rural sector and provide all the facilities related to technology, education, and services that are enjoyed by the urban population. To make them entrepreneurs and NGO representatives, instill leadership qualities and protect the rights of the rural population.

Their curriculum mainly focuses on Management disciplines of Leadership, General Management, Environment, Finance, Marketing, Operations, HR, Research-based on rural context and lets them have a humanitarian approach rather than customer-market based.

Read more about Welingkar Institute of management

Programme USP

  • The standout characteristic of this two-year program lies in its incorporation of a four-month rural internship, offering immersive practical experience into the lifestyles, cultures, and beliefs of individuals living in India's smaller towns and villages.
  • What sets this program apart is its emphasis on generating value by cultivating sustainable business models within rural communities.

The institute also provides extensive experimental learning where the students are given Rural internship of 4 months during their 2 years’ program. Students are also given a chance of getting placed in companies through their placements programs. There has been a positive response and the companies that hire are:

  • Mahindra Finance Ltd.
  • Godrej Agrovet Ltd.
  • Pidilite Industries Ltd.
  • GSK Ltd.
  • Reserve Bank of India
  • Su-Kam Power Systems Ltd. And many more….

They also conduct projects which are focused more on the rural areas which takes place in the first year of the program. They also have industry projects which include Cadbury- Modelez International Ltd and Titan Industries. They organize various events which is done by the rural management team.

There are other extra-curricular activities which help the students to gain interest in the course. It lets the students get a broad exposure of society work, NGO’s and professional exposure through workshops and seminars. Students are also given international exposure under student exchange programs.

Also Read: MBA in Fashion Merchandising & Retail Management


A minimum of 50% in graduation is required, with completion by June 2024. Applicants should have appeared for CAT (2023) conducted by the IIMs for the specified year in the advertisement (Note: IIMs have no involvement in the Welingkar admission process), and/or XAT (2024), and/or ATMA (Feb 2024), and/or CMAT (2024), and/or GMAT (from 2021 onwards).

Batch Profile: 

  • Freshers: 68%
  • 1 to 2 years: 13%
  • 2 to 3 years: 11%
  • More than 3 years: 9%

Based on Undergraduate degree:

  • Bachelor of Engineering (BE): 32%
  • Bachelor of Arts (BA): 2%
  • Bachelor of Commerce (BCom): 21%
  • Bachelor of Science (BSc): 23%
  • Others: 2%

Placement statistics: 

(2022-2024 Batch)

  • Average salary: ₹12.69 lakhs p.a.
  • Highest salary: ₹18.80 lakhs p.a.


CUT OFF based on Campus

Shortlisting Criteria for Online Selection Process - General Merit List
Mumbai Campus
Program/ Campus CAT 2023 / XAT 2024 /
GMAT (2021 onwards)
ATMA 2024/ CMAT 2024 Percentile
PGDM, PGDM E-Business, PGDM Research & Business Analytics 80 85
PGDM Retail, PGDM Media and Entertainment and PGDM Business Design 75 80
PGDM – Healthcare Management 70%ile across above entrance tests, irrespective of any graduation degree background
PGDM – Rural Management 70%ile across above entrance tests, irrespective of any graduation degree background
Bengluru Campus
Program/ Campus CAT 2023 / XAT 2024 /
GMAT (2021 onwards)
ATMA 2024/ CMAT 2024 Percentile
PGDM, PGDM E-Business, PGDM Research & Business Analytics 75 80
PGDM - Business Design & Innovation 70%ile across above entrance tests, irrespective of any graduation degree background


In the end to answer the question and clear the numerous doubts that always occur in our mind before going to a college or even before taking up the course is that YES Welingkar Institute is worth for Rural Management as they not only provide with the theoretical material but also a real on-field experience which will help the students to take decisions independently in the future.

Which makes them ready to take on the problems or obstacles that come their way either when they are entrepreneurs or working for an NGO or Company.

Road to IIM : Start your CAT preparation today

Rahul Singh

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